About Us

Our Mission

Real beauty starts truly with your skin. But independent from age, sex and race it can be challenging to find the right skincare products.

We take care of that by selecting only Good-quality products.

Our Values


Passionate by nature, our team of pharmacists, galenists and chemists study and select the most precious natural extracts which roots, flowers, leaves, barks contain active ingredients with outstanding properties for the skin.

These plant extracts are carefully combined with vitamins and patented ingredient to create products that answer efficiently to every skin problem.

Discover the unique power of each of our natural extracts in the ACTIVE INGREDIENT PAGE.​


SED-HELIABRINE benefits from the scientific expertise of the ASEPTA Laboratories, implanted in Monaco since more than 60 years. We have our own integrated R&D department allowing us to develop the most innovative formulas and we hold exclusive patents used in some of our best-selling formulas.

Every product is developed by pharmacists, tested under dermatological control and undergoes strict control at different step of the production process.

Subject to safety and efficacy tests, all our products ensure optimum tolerance with your skin.


Because Pleasure is very important in your skin care routine, we create each formula to provide skincare products that are both effective and pleasant to use.

  • Each texture is unique to meet the needs of your skin and provide optimal comfort.
  • ​Each fragrance offers a unique sensorial experience.

We also test all our formulas in real life conditions with a pannel of end consumers to ensure that our product will satisfy a large population before it is realeased onto the market.

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